Sample report
What your quarterly report looks like
A report you can hand to your board: how many visitors the map sent on to your businesses, which businesses opened or closed, what we changed and what we checked. Year-Round Care and Full-Service Care include one every quarter.
Sample report. Linden Street Downtown is a made-up downtown and every number here is made up, to show the format.
Quarterly report
Linden Street Downtown map
Summary for your board
- 1,448 referrals to downtown businesses (taps on Directions or Website), up 28% from last quarter. The map was viewed 4,830 times, up 30%.
- 1 business opened and 1 closed in the district this quarter, and 1 moved. All three are already right on the map.
- 9 changes handled for you. Your staff did not have to edit the map; requests came in by email and the change form.
At a glance
- 32places checked
- 9changes made for you
- 2broken links fixed
- 5changes you or businesses requested
- 1.6business days average turnaround (our promise is 3)
Update log
Every change we made this quarter, with who asked for it.
| Date | Place | What changed | Who asked |
|---|---|---|---|
| Jul 8 | Old Depot Coffee | New summer hours (opens 7 a.m. on weekdays) | Business owner, via change form |
| Jul 19 | Maple and Thread | New storefront photo | You |
| Jul 24 | Friday Night Music on the Green | Summer schedule added (seasonal event) | You |
| Aug 5 | Sparrow Gifts | Moved to a new address on Cedar Street, pin moved | Business owner, via change form |
| Aug 14 | Tuesday’s Table | Closed for good, removed from the map | You |
| Aug 22 | Harbor Bike Shop | New business added with hours and photo | You |
| Sep 9 | Gilbert’s Hardware | Website link was broken, replaced with the new address | Our quarterly sweep |
| Sep 15 | Sweet Tooth Candy Counter | Website had gone offline, confirmed by phone, link updated | Our quarterly sweep |
| Sep 26 | Holiday Window Walk | Winter event added with dates | You |
Business openings and closings
Businesses on the map that opened, closed or moved this quarter. A handy cross-check for the reinvestment statistics you report each year (net new businesses).
| Change | Business | When we learned of it |
|---|---|---|
| Opened | Harbor Bike Shop | Aug 22 |
| Closed | Tuesday’s Table | Aug 14 |
| Moved (still in the district) | Sparrow Gifts, to Cedar Street | Aug 5 |
| Net change | 0 (31 businesses on the map, plus 1 parking lot) |
What we found in the quarterly sweep
Once a quarter we check every place: website links, phone numbers, hours and whether it is still open.
- 2 websites had gone offline. We called both businesses, confirmed the new addresses, and fixed the links (in the log above).
- 1 place to confirm with you. Linden Dental Care has not changed its hours in over a year and its phone did not answer. We left it as is and would like you to confirm it is still open as listed.
- 29 places checked out fine, with nothing to change.
How the map was used
| Month | Map views | “Directions” clicks | “Website” clicks |
|---|---|---|---|
| July | 1,240 | 212 | 168 |
| August | 1,610 | 268 | 205 |
| September | 1,980 | 341 | 254 |
| Quarter total | 4,830 | 821 | 627 |
| Last quarter (April to June) | 3,710 | 1,130 referrals in all | |
Where map views came from
| Source | Views | Share |
|---|---|---|
| Your website (the embedded map) | 3,190 | 66% |
| QR code on the printed map | 870 | 18% |
| Shared links and other | 770 | 16% |
The QR code line shows your printed map is being used, not just the website.
Top 5 most-opened places
| Place | Type | Opens | Directions | Website |
|---|---|---|---|---|
| Saturday Farmers Market | Event | 412 | 120 | 38 |
| Old Depot Coffee | Eat | 318 | 96 | 41 |
| Linden Street Diner | Eat | 266 | 88 | 30 |
| Library Lot Parking | Parking | 231 | 140 | – |
| Linden Street Books | Shop | 187 | 52 | 47 |
Top categories
| Category | Share of opens |
|---|---|
| Eat | 38% |
| Shop | 29% |
| Event | 17% |
| Parking | 9% |
| Services | 7% |
Every business gets its own numbers. On request we send a short list of opens and referrals for each business, so you can show members what the map did for them, for example at membership renewal time. All 31 businesses were opened at least 12 times this quarter.
Reports show views and clicks on the map, not visitor counts or sales. A “click” means someone tapped Directions or Website on a place; we cannot tell how many people made the trip or what they spent.
Accessibility
Your yearly accessibility check (keyboard testing, automated tools and the WCAG 2.1 AA checklist) is due in Q4. We will send the results with the next report.
Next quarter
- Winter hours. We will ask the shops and eateries about holiday hours in early November so the map is right for Small Business Saturday.
- Holiday events. Holiday Window Walk is on the map. Send us any other December events by the end of November.
- The next full sweep is in December, and your yearly accessibility check happens then too.
Want one for your own map?
Year-Round Care is $1,800 setup plus $2,400 a year, and Full-Service Care is quoted by scope. Both include the quarterly report. Seasonal Care does not.